Assistant Director of Marketing will work directly with coaches, sport administrators and student-athletes on a regular basis before and during their respective seasons. The Assistant Director of Marketing will be primarily responsible for the development and execution of marketing plans for Baseball, Gymnastics and Volleyball programs aimed at generating revenue via ticket (where applicable), concessions and merchandise sales as well as increasing attendance at home contests. The work of this Master Plan is the product of a 12-month process working interactively with University officials and staff, student groups, university ecologists, facilities team, campus sustainability experts, and a rounded consultant design team to generate a progressive Framework for reimagining the process by which the 21st-century campus can simultaneously expand and reinvent itself.The Assistant Director of Marketing will support the marketing office in their efforts to generate revenue by enhancing the fan experience in effective and creative ways while advancing the Carolina Athletics brand. The landscape plan will seek to enhance the sustainable aspects of easy maintainability, stormwater handling, efficient lighting, durable materials, and robust planting. Student social corridors are created, and others redefined, to provide opportunities for programmed and non-programmed activities. The main design goal for this project was to transition from an automobile-centric campus towards one that prioritizes the pedestrian experience.

The Master Plan Framework for West Chester University consists of both physical design and ecological principles intended to simplify and enrich the overall campus experience.

West chester university campus map